Italian Beauty Srl is an Italian family company: for over 20 years it has invested in the beauty and cosmetics sector, establishing its headquarters in Monteviale, in Vicenza, in the beautiful Villa Zileri.

Within these beautiful and harmonious spaces, in 1999, the family embarks on its business as a strategic player for the launch of international brands on the Italian market, with great success.

Thanks to the skills acquired and the efficiency of the whole team, the company develops its own business project by launching the cosmetic brand for hair BluOrange, dedicated to the perfumery channel.

In subsequent years, Italian Beauty Srl continues its growth path by expanding the parterre of its brands with an expansion of the company in the new green cosmetics market: so, in 2015, it launched OllyNatural, certified organic brand products for face, body and hair, who plays the beauty within the parameters of ethics and social responsibility; moreover, in 2016, it launched AMOVITA brand, body products line with natural ingredients.

In 2016, thanks to the experience of the founder gained over more than 25 years of strategic development in the field of sun protection, Italian Beauty creates a new partnership with the US multinational Perrigo – Omega Pharma for the exclusive distribution in the perfumery channel of the solar brand Angstrom and of the dermatological brand Bio Oil.

“We work as a company of people
That helps other to understand change
Rather than submit to it:
Generating true value instead of added value,
With products and services in harmony with life
And the person’s way of being.”

The Founder Paolo Morellato, Monteviale, 2nd December 1998




BluOrange is the first brand launched by Italian Beauty Srl in early 2000.
It is a cosmetic brand dedicated to body and hair care, with a complete range of specific products for every need of the consumer, able to renew creatively to anticipate global market trends.
All BluOrange products are 100% Made in Italy, as designed and produced in Italy, and are characterized by the eco-friendly formulas parabens and paraffin free, and the characteristic colored packaging.



OllyNatural is the Italian Beauty Srl brand specialized in certified organic cosmetics.
Launched in 2015, it is a project that aims to introduce green and organic cosmetics in perfumery, interpreting the new consumer need to combine the beauty concept to the sustainability, in a holistic vision of harmony between body, mind and environment.
The OllyNatural phytocosmetics are formulated with active ingredients of plant with an organic origin, they are 100% Made in Italy, they are parabens and paraffin free, and environmentally friendly thanks to recyclable packaging.



AMOVITA was founded in 2016 with the ambition and passion to bring a line of natural products on the market, at a fair price.
It’s a brand that believes in the quality of the ingredients for the health and beauty of the person, with a green philosophy aimed at developing environmentally sustainable projects.
The products are 100% Made in Italy, formulated with 95% of natural ingredients and parabens and paraffin free.



News, events, interviews and press release about Italian Beauty SpA brands.




BluOrange press release: who talks about BluOrange, where and when.




Press release and events about OllyNatural.


Italian beauty evolution 2017

Italian beauty evolution 2017 Martina Morellato is the new CEO and Andrea Cozzani is the new Commercial Manager Monteviale, 15/03/2017

Partnership between Italian Beauty and Chefaro

At the beginning of 2016 it was officially announced the partnership between the companies Italian Beauty and Chefaro Pharma Italia:

Imagine: Interview to Martina Morellato "7 questions to..."

In the two pictures below you can read the interview to Martina Morellato, CEO of Italian Beauty, published on Imagine



Italian Beauty Srl team and events.



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  • Italian Beauty s.r.l.
    Headquarter: Villa Zileri
    Viale Zileri, 4
    36050 Monteviale (VI)
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