Italian Beauty Srl is an Italian family company: for over 20 years it has invested in the beauty and cosmetics sector, establishing its headquarters in Monteviale, in Vicenza, in the beautiful Villa Zileri.

Within these beautiful and harmonious spaces, in 1999, the family embarks on its business as a strategic player for the launch of international brands on the Italian market, with great success.

Thanks to the skills acquired and the efficiency of the whole team, the company develops its own business project by launching the cosmetic brand for hair BluOrange, dedicated to the perfumery channel.

In subsequent years, Italian Beauty Srl continues its growth path by expanding the parterre of its brands with an expansion of the company in the new green cosmetics market: so, in 2015, it launched OllyNatural, certified organic brand products for face, body and hair, who plays the beauty within the parameters of ethics and social responsibility; moreover, in 2016, it launched AMOVITA brand, body products line with natural ingredients.

In 2016, thanks to the experience of the founder gained over more than 25 years of strategic development in the field of sun protection, Italian Beauty creates a new partnership with the US multinational Perrigo – Omega Pharma for the exclusive distribution in the perfumery channel of the solar brand Angstrom and of the dermatological brand Bio Oil.

“We work as a company of people
That helps other to understand change
Rather than submit to it:
Generating true value instead of added value,
With products and services in harmony with life
And the person’s way of being.”

The Founder Paolo Morellato, Monteviale, 2nd December 1998